Godrej Enterprises: A Unified Digital Experience Across Industries

Overview

The Godrej group of companies is one of India’s legacy brands that has its presence across industries. Being one of the most iconic and diversified conglomerates, it required a digital presence that embodied its values and demonstrated its prowess accurately.

Intent on creating a single web presence for all its diverse businesses, Godrej Enterprises Group partnered with us to build a platform that can be tailored to the needs of every user while maintaining a coherent look and feel. We delivered a streamlined website with a complete UX, UI and content strategy overhaul to align with the brand’s modern, dynamic presence. All this, in less than 6 months!

Key takeaways

A singular brand strategy
Easy findability
Buying decisions made easier
Optimised inquiries and leads management
Designed for a scalable, quick delivery
Optimising performance at half the cost

A singular brand strategy

The new website encompasses a legacy spanning various businesses. While the brand’s popular offerings like locks and appliances were well-known, many smaller businesses received little prominence earlier. We therefore developed a single-platform strategy that puts every business on the same pedestal and caters to the myriad needs of users no matter their purpose; be it product information searches, or enabling faster decisions for business partners.

The new platform brings everything from B2B businesses, B2C offerings, a customer support hub, and corporate storytelling into a single, cohesive experience.

The brand’s on-going commitment to sustainability takes centre stage on the new site via a dynamic data dashboard.

From forklifts and space rocket components to door locks and air conditioners, an extensive range of offerings reside on a common platform.

While the UX is tailored to accommodate diverse offerings of each business, the site maintains a look and feel that is common across pages.

The centralized website experience also extends to the recruitment team and job seekers. The conglomerate’s career platform is now integrated into the main website.

An extensive remapping exercise ensured that the new information architecture allows users to easily access and discover all consumer and business offerings.

Implementing a common content strategy that spans over 1600 products and offerings to facilitate buying decisions.

Integrating an intuitive, digital-first customer service hub equipped with personalised support for a streamlined experience.

Easy findability for customers

Everything is designed for easy access, whether it’s consumer products, services, support, or job openings.

A semantic-based global search uses intuitive keyword mapping, including some colloquial search terms.

The restructured information architecture allows for a blazing fast journey from homepage to a product page in just 2 clicks.

Users can easily find all the help they need to keep their products in top shape via a restructured customer service hub.

Buying decisions made easier

Designed to aid the buying process for end-consumers at every stage, the new site uses intuitive UX and information-rich resources.

Buying guides for popular product categories explain features and help with discovering products suitable to a user’s specific needs.

Each product category has a dedicated landing page that highlights latest innovations and category-related brand stories.

Product pages of top offerings from every category are displayed more prominently via a visually rich UI.

Designed with built-in ecommerce in mind, the site follows all the e-comm best practices, with helpful buying resources like filters, detailed specification sections, and a comparison tool.

Optimised business inquiries and leads management

The website is designed to empower stakeholders by allowing their business customers to make multiple inquiries. The site also streamlines business leads management, helping stakeholders efficiently track prospects and launch campaigns with ease.

Enabling multiple inquiries within a single session with a suite of B2B-centric features.

Designed for a scalable, quick delivery

To facilitate a quick delivery and future scalability, our custom design system makes use of repeatable and variable components. This drastically brought down our overall timelines and costs, ensuring we could deliver a project of this scale—from research, design, writing, and tech development—in less than 6 months!

Optimising performance at half the cost

While the new site would be more performant, we needed a way to do it in a cost-effective manner. By making the right choices during the build, we were able to maximise efficiency with a leaner tech stack and smarter infrastructure.