Menu is closed

Health & Education

UPRIO App. 

test

Overview

UPRIO partnered with BOMBAYDC to build a free school exam app as the entry point into its paid tuition ecosystem.

Over a multi-year journey, the product evolved through continuous research, usage insights, testing, and design iterations, transforming UPRIO into India’s first last-minute exam revision app. Grounded in behavioural science and learning psychology UPRIO drives student engagement, parent trust, and conversion into paid learning.

Phase 1

Designing the First Exam Preparation App

BOMBAYDC started with student, parent, and teacher interviews to understand how students prepare for school exams and what parents need visibility into.

The first version focused on:
School-aligned content, mock tests, video lessons, personalised tutoring, parent visibility, and live session booking.

Business problem solved: Created a mobile-first, school-aligned exam prep application that could support students at home and give parents confidence.

Fun results screens that keep students motivated to perform better.
Referral loop with shareable links
uprio
Track your child’s progress by monitoring completed topics and chapters.
uprio

Outcomes

  • 27%

    Users retained for 15 days

  • 30%

    Users completed 6+ exercises

  • 19%

    Conversion rate for live session bookings

Phase 2

Improving Engagement Inside the App

Once the first version was live, BOMBAYDC focused on making the free app engaging enough for students to keep returning, using fresh student and parent research to define features like Rewards Store, Free Exam Kit, Quiz Battle, coins, leaderboards, and referrals.

Business problem solved: Moved the app from being only functional to more habit-forming, motivating, and growth-oriented.

uprio
Students earn coins for every activity they complete, fuelling a competitive leaderboard that taps into students' natural drive to outperform their peers and stay consistent.
Quiz Battle lets students challenge their friends to a head-to-head quiz, making revision social and competitive, so studying feels less like work and more like a game.
uprio
Students earn coins for every activity they complete, fuelling a competitive leaderboard that taps into students' natural drive to outperform their peers and stay consistent.
uprio
Coins earned through activity can be redeemed for real rewards at the store, turning study effort into tangible outcomes and giving students a concrete reason to keep showing up.

Phase 3

Measuring Feature Usage

After implementation, feature usage was tracked to understand what students were actually responding to.

The data showed strong engagement with testing, rewards, Quiz Battle, and activity-led features, while long-form study material saw lower engagement.

Business problem solved: Replaced assumptions with real usage data and identified the opportunity to sharpen the product’s positioning.

  • 61%

    Increase in average session duration

    3:58 min → 6:24 min (Nov ’25 → Mar ’26)

  • 91%

    MCQ completion rate

    Exercises completed in full

  • 70%

    Quiz Battle adoption

    Students actively using feature

  • 50%

    Trial class conversion rate

    Paid platform entry point

Phase 4

Repositioning UPRIO from a Learning App to a Guided Revision App

Usage insights showed that students used UPRIO most during revision, especially for tests, notes, and weak-area practice. This shifted the strategy from a general exam prep app to India’s first last-minute exam revision app.

BOMBAYDC redesigned the experience around guided revision plans, bite-sized content, MCQs, flashcards, spaced repetition, and weak-area reinforcement.

Business problem solved: Turned ad-hoc revision into a guided journey that tells students what to revise, when to revise, and where to focus.

A structured revision plan is built around the exact chapters coming in a student's upcoming exam. It shows what to cover and tracks progress along the way, so students always know where they stand.
uprio
Diverse, quick testing formats like MCQs and flashcards designed to test knowledge in minutes, keeping revision fast.
uprio
Topics are broken down into bite-sized concept notes and videos. Simple, digestible content that reduces cognitive overload and makes it easier to get through the syllabus without feeling overwhelmed.
uprio
When students answer a question incorrectly, it surfaces again later in the same flow. If they get it wrong again, it is flagged as a weak area, and students are directed back to study that concept. This ensures gaps don't go unnoticed and that revision effort is focused where it's needed the most, not spread equally across everything.
uprio
24 hours before the exam, students receive a nudge to view revision notes. A final reinforcement to make sure everything covered stays fresh going into the exam.
uprio
At the start of every new session, students are tested on everything they got wrong previously, revisiting weak areas at intervals to reinforce retention and ensure concepts are truly learned, not just temporarily remembered.
uprio

More Case Studies

BITS Pilani

BITS Pilani

How we drove admissions to a new design school by communicating their difference

Aditya Birla Finance Limited

Aditya Birla Finance Limited

A rewarding experience you can bank on

Bharat Connect

Bharat Connect

5x increase in leads to join Bharat Connect