BITS Pilani. How we drove admissions to a new design school by communicating their difference.

One of India’s premier educational institutions, BITS Pilani, has recently inaugurated BITS Design School to be located at their Campus in Mumbai. The school embraces a transdisciplinary approach to design, drawing on synergies with BITS Pilani and BITS School of Management.

The strategic planning, design, content, and development of the school's website interface has been spearheaded by the Bombay DC. Serving as the central hub for all information related to the school, including curriculum, infrastructure, and updates, the website reflects the values and aspirations of the design school, emphasizing the significance of design aesthetics.