Fintech
Bharat Connect. A unified platform for Bharat Connect’s partners and customers.
Overview
Our aim while reimagining Bharat Connect’s website was to build a portal that clarifies each stakeholder’s role in the ecosystem while tactfully pitching Bharat Connect’s offerings to them. This involved crafting communication that caters to all.
We created dedicated pages for every stakeholder, preempting every doubt or question that they might have. In addition to that, the portal visualises large volumes of dynamic data, refines lead-generation and lead-management, and makes it easy to find official documents like circulars, news and partner-specific content. The site also highlights all of Bharat Connect's product offerings that make transactions easier, like allowing users to pay via WhatsApp, setting auto-pay reminders, making payments without smartphones as well as custom products that are built-to-order for specific business requirements.
Outcomes
490%
Increase in partner leads over 4 months
28%
Increase in organic traffic over 4 months
0.5-4hr
TAT for website updates (down from 1-2 days)
Key takeaways
An information portal for India's digital payments and collections ecosystem
Complete clarity for all stakeholders of Bharat Connect
Visualising extensive datasets
Pro-performance tech for pro-level performance
01
An information portal for India's digital payments and collections ecosystem
Over 21,000 billers and 90+ of India’s top financial institutions regularly visit Bharat Connect’s website for information, insights, guidelines and more. With strategic content-grouping, we reimagined the information architecture of the website. From official circulars, partnership forms, news and onboarding rules, business insights, details about upcoming products and a bill payment log for citizens, a treasure-trove of information can be easily accessed on Bharat Billpay’s new website.
02
Complete clarity for all stakeholders of Bharat Connect
Bharat Connect’s partners include banks, non-banking financial institutions, payment apps and aggregators, as well as billers and technology service providers. We carried out extensive research about the specific needs of the diverse sets of people that visit the website and decided to create comprehensive landing pages for each of these entities consisting of all the vital information, resources, educational material as well as answers to their frequently asked questions.
Page for customers who make payments via the Bharat Connect platform.
03
Visualising extensive datasets
From our research on what stakeholders frequently look for on specific pages, we present them with relevant data and insights at the right time throughout their journey. For the ecosystem statistics page, we visualised a large volume of data spanning crores of daily transactions via graphs and charts. This involved handling dynamic data that is updated on a daily basis. We also visualised customers’ bill payment trends in the ‘Customer Insights’ module.
Graphs that are easy on the eye but full of insights.
Page for customers who make payments via the Bharat Connect platform.
03
Pro-performance tech for pro-level performance
The website is crafted with tech solutions that ensure performance and responsiveness for users across various devices and platforms that are in use across India. During the build, our key considerations while zeroing in on a tech stack that delivers quick load times, efficient functionality, and an overall superior user experience.
