Fintech
Aditya Birla Finance Limited. A rewarding experience you can bank on.
Overview
Ushering in the new age of credit cards, Aditya Birla Finance Limited had a simple goal in mind - to provide their customers credit cards that fulfil all their needs. We coupled their innovative offering with a modern design to create a holistic financial experience that felt simple, intuitive and refreshing.
Key takeaways
Everything you need, at a glance
Stay on track with your progress
User needs at the forefront
01
Everything you need at a glance
The audience wants information, and they want it fast. Making basic information like card features, benefits and offerings easily accessible with clear bifurcations; along with an inbuilt quick compare tool equips users with a plethora of knowledge for the right choice.
02
Stay on track with your progress
We set to simplify the user's journey while filling out their information by making the entire process seamless and highly intuitive—the formula for user delight.
Thoughtful hierarchy of information for easy access to need-to-know details and effortless application-tracking.
03
User needs at the forefront
Keeping empathy at the core of what we do, our designs are a reflection of our understanding of users. By crafting empathy-based screens, we put into action our understanding of what users want, how they want it and when they need it the most.
