Process
We are a systematic company. We keep things simple. Before scaling our business, we focused on building a sustainable business that helps us deliver work on time with high quality.
How do we collaborate?
Our senior partners are the primary contact for every client and lead small teams with passion, intelligence and—above all—personal commitment.
Founder involvement
Our founder, Ankur, oversees every project, ensuring quality, detail, and vision alignment from start to finish.
A unique team profile
Every project team led by a senior partner has at least one or more behaviour scientists, product designers, UX writers, copywriters, motion designers, engineers, project managers and product managers.
Dedicated staffing
The team that starts the project finishes the project and is always led by the senior partner who maintains continuity, backed by our founder who keeps the project vision intact.
Behaviour science-backed
Every project team includes one of our in-house behaviour scientists who diagnoses the user behaviours and gives insights to our product design team.
Fixed price
We start most projects with a fixed price and after building synergy, convert them into ongoing relationships. 85% of clients have given us repeat business.
Release plans
We are laser-focused on shipping the work, and we break up work into a series of release plans guiding our clients through the release. 95% of our work has seen the light of the day.
Ideas bank
Throughout the project, we keep adding ideas to the ideas bank and discuss their desirability, feasibility and viability with clients before adding them to a release plan.
Clear KPIs
From day 1, we are outcome focused. We define the KPIs and all decisions are made keeping the outcomes in mind.
8 weeks to market
Having an in-house strategy, design, content and engineering team allows us to overlap work and the first release can be shipped, in most cases, within 8—10 weeks.
Technology from day one
Meaningful digital products are by definition technology products. We bring in our engineering teams early to set the right technical strategy and check feasibility.
Balanced scorecard
We maintain a scorecard for every client ensuring both tangible and non-tangible parts of the relationship are measured monthly to maintain a balance without fail.
Optimisation
We have further improved outcomes by 30—40% for clients who continue to work with us on optimisation after launch.