New Delhi: How do brands view websites? While some view them as a two-way communication product where users go for a very specific query, others see them as just spaces for updates. But websites can do so much more than just being another communication channel.
Unlike social media ads where the brand message reaches the customer, when it comes to a website, it’s the user who is reaching out to the brand looking to interact with it. Shouldn’t brands make the best use of this opportunity? In an ideal world yes but in reality you will find hundreds of products crunched into a small space because someone just wanted to build a website instead of communicating with the user.
According to a McKinsey & Company study on 300 publicly listed companies over five years, it was found that there is a strong correlation between high MDI (McKinsey Design Index) scores and superior business performance.
McKinsey did a global study but let’s talk about India here. As the country records a digital boom, the importance of websites is growing day by day. Yet multiple users find themselves “spending 15-20 minutes on average to find a single form on a banking website.”
So, good website design matters.
