Lotto Makes Its Digital Debut in India with a Stylish New Online Store, Designed by BOMBAYDC

Lotto, the globally recognized sportswear brand, has officially entered the Indian market with the launch of its first digital store lottosport.in thoughtfully designed by creative agency BOMBAYDC. The website beautifully captures Lotto’s international legacy while embracing the vibrant, dynamic spirit of modern India.

Launched with a digital-first strategy, Lotto India is built to grow and adapt with its customers. The brand’s presence is further amplified by cricket superstar Yuvraj Singh, reflecting its commitment to inspiring sports lovers across the country.

Saurabh Bhandari, Head of D2C eCommerce & Customer Experience at Agilitas Sports, says, “Bringing Lotto to India is an exciting milestone. With BOMBAYDC’s design expertise, we’ve created an online store that’s bold, passionate, and perfectly aligned with the energy of today’s India.”

Ankur Rander, Founder & CEO of BOMBAYDC, adds, “This platform isn’t just an online store — it’s the brand’s first digital expression in India. We crafted a flexible design system that moves away from traditional sportswear layouts, focusing instead on creating meaningful emotional connections.”

Lotto’s digital launch sets a fresh standard for sports retail in India, blending heritage, innovation, and a modern digital vision to engage and excite Indian sports fans.