Kokuyo Camlin partnered with Bombay Design Centre for a digital transformation aimed at brand revitalisation and modern consumer engagement.
- The collaboration navigates the challenge of retaining Kokuyo Camlin's legacy while emphasising the brand's utility and relevance in today's context.
- The brand sees digital as a crucial avenue to engage consumers and fulfil their needs beyond the product, especially among younger demographics.
- The agency has introduced a website showcasing over 2,000 products, a planet-friendly digital theme park, and an online art community, contributing to Kokuyo Camlin's digital footprint.
Legacy brands, while possessing established heritage and recognition, often face the challenge of adapting to contemporary trends and maintaining relevance in a dynamic market. A design agency serves as a catalyst for this transformation.
Kokuyo Camlin, an Indian multinational stationery manufacturing company with a 92-year legacy, is embarking on a digital transformation to attract modern consumers in India. Playing a pivotal role in this journey is Bombay Design Centre, a design agency that joined forces with the brand in 2020.
Rishi Kakar, chief of marketing and strategy at Kokuyo Camlin, is all for redoing Camlin’s online footprint. The agency of choice for the brand is Bombay Design Centre. The collaborative efforts between Kokuyo Camlin and Bombay Design Centre encompass community development, website design, content creation, and brand communication. The objective is to revitalise the brand and propel it into the digital age.
Kakar says, “Bombay Design Centre has been our agency of choice. Our collaboration with them began with a research project, evolving into a series of successful digital campaigns, including the development of our website. We have worked together as a true partnership keeping the interest of the consumer and brand as paramount.”
