2025 wasn’t just a milestone year for BOMBAYDC, it was the year we levelled up. Our ambition sharpened, our capabilities expanded, and the work we delivered began to influence how consumers, businesses, and institutions experience the digital world. It was the year the company stepped into its next version.
Rebuilding the Brand for a New Decade
We went through a major rebranding of BOMBAYDC, not as a surface-level change, but as a reflection of who we have become. What began as a team of two is now a team of over 80 engineers, designers, strategists, behavioural scientists, and delivery leaders. The new identity signals our maturity and intent, reinforcing the values we’ve always stood for: rigour, depth, clarity, and zero outsourcing. Today, BOMBAYDC is clearly positioned as a focused digital products company, with strong verticals across BFSI, B2B digital products, premium e-commerce, consumer products, and brand-led websites. These foundations reflect our readiness to solve more complex, system-level problems with sharper thinking and stronger craftsmanship, and from here, we build upward.
BRANDED: Expanding What We Do, and How the Market Sees Us
For years, people saw us as “the design folks.” In 2025, we changed that narrative. We unveiled BRANDED, a brand consulting firm built as a single-roof setup for identity, packaging, and content, bringing together all aspects of brand-building. BRANDED is now the main conduit for brand identity, packaging, GTM systems, and visual storytelling, with AI used across the process to produce and scale the work. This shift has taken us deeper into culture and consumer understanding, enabling us to shape brands end-to-end, from strategy to experience.
Entering the Enterprise Era
2025 was the year when we took a bold step to focus on enterprise transformation. The turning point was winning Tata Communications for a product overhaul. Behavioural research, friction audits, and radical redesign of information and experience architecture were part of this work, laying the ground for our Enterprise & Platforms practice, which is the area we plan to focus on even more in 2026.
Building AI-Native Products
Uprio is our first AI-native mobile product focused on personalised learning. The product features adaptive journeys, real-time feedback loops, and AI-driven scaffolding and represents our first move in building systems that learn and evolve.
Redefining Digital Commerce
Our collaboration with Lotto saw us modernise its digital experience for the Indian market. We localised a global brand through clearer navigation, behaviour-led flows, and elevated storytelling, resulting in one of our strongest commerce case studies of the year. The outcomes raised the bar for how we approach retail experiences going forward.
Transforming BFSI Experiences
For a leading financial institution and a Fortune 500 company in India, as it progressed towards becoming a Universal Bank, we played a role that went far beyond UX. From the website and mobile app to onboarding and servicing journeys, we helped shape its next-generation digital ecosystem. This continues to be one of our largest BFSI programs, with the work scheduled to go live in the next two months and remaining a significant part of our roadmap.
Expanding Our Presence Across India
Demand from fintech, BFSI, SaaS, and enterprise clients led us to expand to Bangalore and Delhi. We set up leadership pods, launched focused BD programs, and built regional playbooks, strengthening our national presence and creating the foundation for a more distributed, resilient organisation.
2025 Outcomes
Business & Growth
- Secured 25+ new engagements across consumer, enterprise, fintech & SaaS
- Expanded into Bangalore & Delhi, unlocking new strategic relationships and driving early GTM traction.
Work & Product Impact
- Delivered 10+ high-impact projects across product, commerce, BFSI, and brand experience
- Launched the Godrej Enterprises website, achieving 93% engagement, 67% increase in time spent, and 4× improvement in campaign-led conversions.
- Lotto’s platform recorded a 26% lift in conversions and a 12% rise in checkout initiations.
Team & Organization
- Team strength crossed 80+ specialists across engineering, product, design, strategy, and behavioural science.
- Introduced BRANDED as a fully functional identity, packaging & content vertical
- Reinforced our core commitment to 100% in-house design, engineering, and behavioural capabilities.
Looking Ahead
2025 was deliberate. We grew not just in scale, but in maturity. We expanded our lanes, sharpened our craft, strengthened our systems, and stepped deeper into markets that demand integrated design and engineering capability.
2026 will take this further:
- More enterprise.
- More AI.
- More systems thinking.
- More engineering depth.
- More impact.
And honestly, as we look at the decade ahead, it feels like we’re only getting started.
A sincere thank you to our team and clients for shaping this journey with us. Your trust, craft, and belief in BOMBAYDC made 2025 the year that shifted our trajectory.
