The Human Override

Behind every abandoned cart is a moment of hesitation, a layer of cognitive friction that most digital systems fail to see. As experiences become faster and more optimised, a critical question emerges: Are we designing for how people decide, or simply for how systems operate?

This intel explores the behavioural forces that shape modern buying decisions and introduces Human-Aware Agentic AI; systems built to guide and reassure users through moments of uncertainty.

It also presents the Decision Comfort Index (DCI), a metric that measures the psychological ease of a digital journey and highlights where confidence breaks.

At the intersection of behavioural science and advanced AI lies a clear opportunity: restoring confidence, reducing uncertainty, and enabling better decisions at scale.

In a world accelerating toward automation, designing for the human mind is not optional, it’s essential.