DCI measures how confident and comfortable users feel while moving through your product’s core journeys. It captures the psychological ease behind every decision they make — where they hesitate, where they flow and what quietly creates friction.
Insights
Your Decision Comfort Index (DCI)
Why this matters
When users feel unsure, they slow down or drop off.
When the experience feels clear and supportive, decisions happen faster and with more intent.
What you’ll receive
Share a few details and you’ll get:
- Your DCI Score
- A high-level Friction Map
Get your DCI Score
Disclaimer: We'll use this information only to compute your DCI score and will not share it with third parties.
