Health & Education

Uprio App. 19% conversion rate of leads to paid app users.

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Overview

Uprio bridges the gap between classroom learning and at-home revision with a truly mobile-first exam-prep tool—no laptops or tablets required. It’s school-aligned, serving students mock tests, personalised tutoring and video lessons while giving parents peace of mind with real-time progress tracking. BOMBAYDC’s research (student & parent interviews, competitor audits) and two rounds of usability testing led to our distraction-free UX strategy and scalable component library—resulting in a streamlined, goal-driven experience that keeps learners and parents in sync.

Outcomes

  • 27%

    Users retained for 15 days

  • 30%

    Users completed 6+ exercises

  • 19%

    Conversion rate for live session bookings

A clean, intuitive dashboard to help students stay on top of exams, performance, and prep work.

Key takeaways

  1. Exam preparation aligned with your school curriculum

  2. Motivation for the bottom 70% too, not only the toppers

  3. Parental visibility & timely updates

  4. Integrated growth funnel

01

Exam preparation aligned with your school curriculum

Drawing on student research, we mapped all mock papers, practice questions and solved examples to each school’s syllabus and standardised tutor content for consistency. We then unified MCQs, key problems, full mocks, video tutorials and answer uploads into one seamless flow. Students can bookmark tricky topics and apply for revision classes, making exam prep intuitive, streamlined and fully school-aligned.

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Focused on school-specific exam portions, rather than a generic syllabus.
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Clear structure of chapters, topics, and solved examples for every exam.
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Personalised diagnostics that not only highlight incorrect answers but also help students understand the right ones.
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02

Motivation for the bottom 70% too, not only the toppers

We surface only exam-relevant content and let students bookmark high-priority topics—plus, bite-sized tasks paired with celebratory feedback turn every action into a motivating win.

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Badges, motivational loaders and small-win celebrations keep students engaged and their momentum high.
Fun results screens that keep students motivated to perform better.
Gamified checklists like “Mark as studied” for small wins and a bookmark option for questions they got wrong for focused revision later.

03

Parental visibility & timely updates

Parents can log in with their own phone number to access a unified dashboard showing studied question types, completed exercises, mock-test history, and saved items by subject. They also receive non-intrusive exam reminders that prompt timely revision, keeping parents informed without disruption.

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Track your child’s progress by monitoring completed topics and chapters.
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04

Integrated growth funnel

Rather than layering marketing features on as an afterthought, we built them into the product experience. School-branded waitlists gauge demand before activation, referral links let students invite peers with a tap and subtle prompts appear at the right moments to encourage booking live sessions—contributing to a 19% conversion rate, all without disrupting the flow of learning.

Referral loop with shareable links
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Progress-triggered prompts let students request and book live help on specific topics.
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