Health & Education
Uprio App. 19% conversion rate of leads to paid app users.

Overview
Outcomes
27%
Users retained for 15 days
30%
Users completed 6+ exercises
19%
Conversion rate for live session bookings
A clean, intuitive dashboard to help students stay on top of exams, performance, and prep work.
Key takeaways
Exam preparation aligned with your school curriculum
Motivation for the bottom 70% too, not only the toppers
Parental visibility & timely updates
Integrated growth funnel
01
Exam preparation aligned with your school curriculum
Drawing on student research, we mapped all mock papers, practice questions and solved examples to each school’s syllabus and standardised tutor content for consistency. We then unified MCQs, key problems, full mocks, video tutorials and answer uploads into one seamless flow. Students can bookmark tricky topics and apply for revision classes, making exam prep intuitive, streamlined and fully school-aligned.






02
Motivation for the bottom 70% too, not only the toppers
We surface only exam-relevant content and let students bookmark high-priority topics—plus, bite-sized tasks paired with celebratory feedback turn every action into a motivating win.

03
Parental visibility & timely updates
Parents can log in with their own phone number to access a unified dashboard showing studied question types, completed exercises, mock-test history, and saved items by subject. They also receive non-intrusive exam reminders that prompt timely revision, keeping parents informed without disruption.


04
Integrated growth funnel
Rather than layering marketing features on as an afterthought, we built them into the product experience. School-branded waitlists gauge demand before activation, referral links let students invite peers with a tap and subtle prompts appear at the right moments to encourage booking live sessions—contributing to a 19% conversion rate, all without disrupting the flow of learning.

