Lotto - A design championing performance and ease, with the joy of sport

Overview

As Lotto prepared for a strategic kickoff into India’s digital retail space, BOMBAYDC was entrusted to design a seamless and spirited digital experience; one that captured the brand’s playful soul while meeting e-commerce benchmarks.

Our mission: to translate Lotto’s legacy and its new quirky brand voice into a compelling, intuitive platform that celebrates the joy of play at every click, scroll, and checkout.

Key takeaways

Designed a conversion-first checkout design that plays differently
Tackled the #1 reason for returns: size mismatch
Immersed users in the 'joy first' brand philosophy across digital experience
Reimagined a storied legacy for a new generation

Designed a conversion-first checkout design that plays differently

To support Lotto’s business goals, we designed an e-commerce flow that doesn’t just sell—it plays.

A playful, conversion-driven journey. From animated homepage and lifestyle-led product pages to order status, keeping every scroll seamless and shoppers engaged.

Every homepage scroll was intentional, with clean product showcases delivering key info at a glance, creating visual rhythm and keeping users engaged.

For Indian shoppers, mobile experience is the experience, so every interaction was made mobile-first, ensuring a fast, intuitive, and visual experience.

The homepage footer closes with social post previews revealing product info on hover and linked directly to the product page, enabling a seamless shopping journey.

We designed a product listing page unlike anything. Feature-rich cards with a mix of static product shots, lifestyle videos, and hover-reveal transitions, breaking the monotony of traditional grids.

lotto — A clean, categorised navigation menu was built for clarity, allowing users to move quickly and intuitively through the app.

We designed a welcoming onboarding journey, complete with rotating microcopy like “Personalised Shopping”, “Free Delivery”, “Stress-Free Returns” and more.

Tackled the #1 Reason for Returns: Size Mismatch

Size uncertainty is the biggest conversion killer and the top reason for returns in online footwear shopping.

Created a product detail page that opens with a mood-first slider led by a lifestyle product video, followed by static product angles and colour variations, offering a 360º view from the get-go.

Size selection transformed into “Add to Cart”, with a drop-down size chart, simplifying the buying journey through in-page interaction. No redirections, no friction.

We introduced Select Size, Product Details, Return Policy, Care Tips, and Reviews into one cohesive flow, followed with rich A+ content rounding off the product story.

Introducing smart shopping, we created a dual-pane layout that lets users toggle between their shopping bag and wishlist, making decisions easier and faster.

A cleanly designed customer dashboard places orders, returns, wishlists, and account info upfront with Recently Viewed products at the top to support shopping continuity.

Immersed users in the 'joy first' brand philosophy across digital experience

Lotto’s refreshed philosophy—“Joy First”—and its cheeky, neighbourhood-commentator persona needed to come alive across every page.

Reimagined a storied legacy for a new generation

Lotto’s iconic history deserved more than just a timeline so we reimagined their heritage.

The About Us section was designed as a scrollable, visual journey that unpacks Lotto’s Italian heritage with rich storytelling and playful, conversational copy.