Corporate

Tata Communications - TCx Portal. 

TCx

Overview

Tata Communications partnered with BOMBAYDC to transform the TCx portal, a mission-critical B2B platform for ordering, service management, billing, and account visibility.

Despite its scale of 1,500+ screens, adoption was low and the platform lacked a high-tech perception. Fragmented UX, inconsistent UI, and high cognitive load made key tasks complex and dependent on assisted sales.

The challenge was to improve adoption and elevate brand perception without changing backend systems.

BOMBAYDC used a design-system-led approach to audit, simplify, and standardise the experience within existing constraints.

The result is a clearer, more intuitive platform that improves usability while positioning TCx as a modern, high-tech system ready to scale.

The Business Challenge

  1. Low Perception of the Platform as a High-Tech Product.

  2. Inconsistencies Across Modules Leading to Fragmented Experience.

  3. Complex Workflows and High Cognitive Load in Critical Journeys.

  4. Limited Behaviour-Aware Experience (Static Interface).

Our Solution

  1. Elevated Visual Experience to Reinforce a High-Tech Platform

  2. Unified Experience Through a Scalable Design System

  3. Simplified and Intuitive Workflows for Faster Task Completion

  4. Enabled an Intelligent, Context-Aware Platform Experience

01

Elevated Visual Experience to Reinforce a High-Tech Platform

A modern, data-forward interface transformed the platform’s perception from functional to cutting-edge, improving user trust and positioning TCx as a technology-led solution.

02

Unified Experience Through a Scalable Design System

A consistent design system across all modules created a seamless and predictable experience, reducing the learning curve and enabling faster adoption across diverse user groups.

03

Simplified and Intuitive Workflows for Faster Task Completion

Clearer structures, guided flows, and improved information hierarchy reduced friction and mental effort, enabling users to navigate complex tasks more efficiently and with greater confidence.

TCx
TCx
TCx

04

Enabled an Intelligent, Context-Aware Platform Experience

Introduced a behaviour-aware AI chatbot capable of accessing user data to deliver relevant, actionable responses, along with contextual nudges for up-selling and critical notifications. This transformed the platform from static to intelligent, driving higher engagement, improved decision-making, and increased repeat usage.